The Role
Directing the strategic evolution and GTM strategy of the ‘Authentication Cloud’ B2B SaaS platform. I coordinate operational alignment across engineering, sales, and external partners to drive platform maturity and commercial growth in highly regulated markets. By pioneering passwordless innovation and usage-based commercial models, I lead high-performing teams to capture adjacent market opportunities and scale global revenue.
Key Achievements
Strategic Commercial & Data Transformation
- Usage-Based Transformation: Partnered with Sales and Marketing to re-engineer the commercial model, aligning revenue with customer value and creating a scalable framework for global expansion.
- Fraud & Risk Architecture: Architected data structures to manage Master Data (User and Device patterns), enabling the identification of fraudulent activity and emerging risks through system-level pattern recognition.
Technical Delivery & Observability
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Scalable Delivery: Embedded a structured, MVP-first approach to validate initiatives against real-time customer needs, reducing operational delivery overhead and accelerating time-to-market.
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Observability & Integrity: Implemented strategic OKRs and automated alerting to synchronise cross-functional workstreams, achieving faster feature cycles and measurable productivity improvements.
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Data-Led Prioritisation: Utilised user-action datasets and screen-behavior analytics to identify high-impact UI improvements, ensuring engineering resources were directed toward features that objectively reduced support volume.
Operational Leadership & Systems Design
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Cross-Functional Cohesion: Restructured workstreams and communication frameworks to eliminate silos between engineering and sales, ensuring the entire business operates as a cohesive unit.
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Cross-Functional Governance: Established a quarterly steering cadence involving Sales, Customer Success, and Engineering to synchronise short-term “unblocking” with long-term strategic roadmaps.
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Defensive Product Innovation: Designed data structures to identify emerging risks, providing partners with defensive strategies against fraud and AI threats to ensure absolute system trust
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Operational Scaling & Self-Service: Transitioned configuration management from a ticket-based SRE/DevOps dependency to a customer-facing self-service UI, eliminating operational bottlenecks and providing real-time transparency.